Orvane

Brand identity, packaging

Graphite stoneware plates beside pale grey packaging boxes with a debossed notched circle mark

Brief: Make handmade stoneware look as considered as the hotel tables it sells to.
Role: Identity, packaging system, art direction of the launch shoot
Year: 2026
Outcome: Wholesale orders up 38% in the first two quarters

Orvane is two potters and one kiln. Their work was already in four hotel restaurants, but the brand was a rubber stamp on brown paper, and buyers kept asking if they could take on a bigger order.

The mark is a circle with one notch cut out of it: the gap a potter leaves on the foot ring so steam can escape in the kiln. Everything else comes from that notch. The boxes carry it as a blind deboss, the tissue is the one bright thing, and the plates do the talking.

A graphite stoneware cup on its pale grey box, the lid leaning beside it with a debossed notched circle

Nine pale grey packaging boxes in a three by three grid, the centre box in acid lime

Process note

We spent the first week in the studio, not in software. Every packaging size was cut around a real plate, so a 26 cm dinner plate and a 9 cm cup ship in the same family of three boxes with no filler.