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Demo: This is a demo template by Ruji Labs. The business, people, products, prices and reviews on this page are fictional and do not represent any real company.

Ilyas Kader
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Available from Jan 2027

Kestrin Cycles

Brand identity, product UI

The front of a matte graphite e-bike with a small acid lime mark of two slanted bars on the head tube
Brief
Give a small e-bike maker a brand that looks like engineering, not lifestyle.
Role
Identity, frame graphics, top tube display interface
Year
2026
Outcome
Pre-orders of 640 bikes in the six week launch window

Kestrin's riders commute short distances in heavy rain. The bike has one job: get there dry and charged. The brand stays as quiet as the motor: graphite frame, one small mark, no stripes.

The top tube display shows one arc for battery and one for speed. No menus while moving. Everything else lives in the app, where it belongs.

The Kestrin Cycles primary lockup: the mark beside the nameKestrin CyclesPrimary lockup. Clear space on every side equals the height of the mark's smallest part.
The Kestrin ride display: battery arc, speed arc and range72%24km/h31 kmrange leftTop tube display, 1:1 at 128 mm wide
Macro of a graphite e-bike top tube display showing a lime arc gauge
The Kestrin mark: two parallel slanted barsKestrin Cycles mark, drawn on a 10 unit grid
The Kestrin colour paletteFrame graphite#1A1B1ERain grey#8D9299Road white#F4F5F6Signal lime#C8F031
The Kestrin mark repeated as a pattern for rain covers

Process note

We rode the prototypes for two weeks on the Damansara to Bangsar route and wrote down every glance at the display. The arc gauge replaced numbers after riders said they read the shape, not the figure.

Demo only

This button is part of a demo template. Nothing was sent, booked or charged, and there is no real business behind this page.

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